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The programme is designed to build upon your professional qualification and experience and gives you credit for aspects of your previous studies. The MBA is designed to equip you for the challenges of senior management. An overview of each module follows:
Foundations of Management
The module aims to provide an understanding of the processes of management, the needs and contexts of organisations and the contribution of the main business functions to the organisation's objectives. The purpose of this module is to begin the development of an integrated understanding of critical perspective of management and organisations and of the functional areas. This module has both an operational and strategic focus and underpins later modules.
The marketing component is designed to introduce you to the fundamental principles and concepts of marketing, to enable you to add value to an organisation by applying marketing principles. The module includes: an exploration of customer needs and wants, market segmentation, targeting and positioning, the pressures and influences of the global market place, the evolution of the marketing concept, the marketing mix, market dynamics and competitive strategy, ethical and socially responsible marketing.
The operations management component of the module will develop your understanding of a range of operational and resource management activities and issues within organisations supply chains and strategic alliances. The module includes the following: achieving quality advantage using quality techniques, the design of services, products and operational systems, supply chain logistics management and the development of an operational strategy to support corporate strategy.
The strategic information component of the module aims to enable you to make sense of information systems and information technology in real world organisational contexts by describing, analysing and evaluating the relationship of IS/IT with organisational objectives, business processes and their management. It will enable you to bring knowledge and understanding of IS/IT to bear in meaningful dialogues between managers and technologists. The module includes IS/IT management, strategic information management, theory and practice, soft systems methodology, data, information, theory and practice, E- business - implications for IS/IT strategy and management.
The organisation analysis component of the module aims to develop critical awareness of organisations in order to facilitate the diagnosis of organisational problems and the development of solutions to these problems. The module includes organisation design and performance, organisation culture, power and politics, organisational learning, managing change with reference to the organisational environment, organisation development and leadership.
Managing Self Development - Leadership Development
Effective leadership is increasingly seen as crucial to the success of organisation. The module focuses on leadership and developing leadership behaviours. It looks at leadership in its widest sense so it is relevant to all managers whether or not currently leading a team. It considers leadership in a global context, recognising that leading others needs to take account of cultural differences.
The module will involve developing insights into your current leadership capabilities and how you are perceived by others. As a result of completing Leadership Development you will be aware of your leadership strengths and areas for development. You should understand how to manage your own development so that you can achieve changes in your leadership behaviour relevant to your career and life goals, and to the contexts in which you will be operating.
Areas covered during the module include the importance and nature of leadership; behaviours of effective leaders; personality, culture and other influences on behaviour; different leadership styles; effective communication skills; empowering and motivating; communicating visions; leading teams; influencing and handling conflict; leading and facilitating change; coaching and developing others; life and career development; managing your development and producing personal development plans.
Global Business Strategy
Managers in all organisations need to understand the trends shaping the global business environment and the strategies that businesses have to adopt in order to deal with the challenges of operating within an increasingly competitive and dynamic marketplace. The rapidly changing international business environment requires companies to be capable of continual self-renewal. In order to remain competitive in a dynamic global business environment organisations need to possess a strategy for change that provides them with a flexible response to change at both the local and the global level. This module aims to develop skills of critical evaluations, analysis and application of strategic concepts to the changing dynamics of the global business environment. The module explores strategic decision making and managing resources; the application of strategy to different aspects of business; international business ethics, the role of the industry life cycle in shaping the organisation of the future, incubation and growth of new businesses, within the global economy, ,internal development, mergers and acquisitions and strategic alliances, scenario planning in the global economy, business planning in practice , assessing and managing risk.
Organisational Change and Transformation
This module aims to provide an integrated approach to the management of change, transformation and innovation. The module focuses on the strategic management of people to create the circumstances that support innovation and change. It draws on current debates and empirical research in order to explore the importance of Strategic Human Resource Management within the context of broader corporate strategy.
The module provides an opportunity for you to bring a wide range of theoretical perspectives together in order to evaluate organisational attempts at the management of change and innovation. This should equip you with the conceptual skills for managing people through periods of major change and for creating an environment, which encourages innovatory behaviour. This module includes developing the human resource base to meet competitive challenge and environmental opportunity, the impact of culture and structure in achieving organisational change, innovation and creativity, change and transformation, organisational learning and knowledge management.
The Dissertation (Research Methods)
The dissertation is a key part of your MBA. It gives you the opportunity to explore an area of interest and specialise in an area of your choice. A substantial consultancy opportunity is offered by the dissertation and many students use the dissertation to carry out projects for their employers or to increase their knowledge in an area of future career interest. | 
发表于 2006-6-24 15:07
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