P3常见问题(FAQ)

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1. Will students have to know the organisational configurations proposed by Mintzberg?
Yes, these are explicitly in the Study Guide (section C1e). Questions may be set where there is a clear mismatch between organisational structures, processes and relationships and Mintzberg's stereotypical configurations might be a useful way of structuring an answer. Mintzberg has diagrams to represent each of his stereotypes. There is no need to learn these diagrams.

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2. Franchising was part of the syllabus of the old paper 3.5 and several questions were asked about it.  Is a knowledge of franchising still required in paper P3?
Yes, it is a popular and legitimate method of pursuing a chosen strategic direction. To reinforce this point, the word franchising will be explicitly added to the Study Guide section B3b in the future.

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3. I notice that a question on the pilot paper specifically asked for a particular model (PESTLE), whilst many questions in the past on paper 3.5 have not specifically asked for a model.  They have just suggested that students should apply an appropriate (or models) of their choice.  What is the policy for the future?
In the future, questions may either ask for a specific model OR may ask students to apply an approprate model (or models) of their choice. Only models and frameworks defined in the Study Guide will be explicitly referenced in a question. However, in general, questions which ask students to apply an appropriate model of their choice will predominate, hence continuing the tradition of paper 3.5.

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    如果说高尔夫球场的美景如同一个少女的芳容，高尔夫文化便是少女那超凡脱俗的气质，二者的结合成就了高尔夫运动这样一个“绝世佳人”，使其在众体育运动中脱颖而出，引无数英雄竞“折腰”，为她痴迷，为她疯狂。在美国，上至总统，下至平民百姓，高尔夫是他们生活中不可缺少的快乐。在日本，不足37万平方公里国土面积的岛国就有各类球场1200多个，球员近千万人，那是一个对高尔夫运动如痴如醉的民族。有人说，打一场高尔夫，就象经历一次人生的旅途，银球的弧线要飞过起伏的山坡，跨越宽阔的水塘，躲过潜伏的沙坑，弯曲迂回的球道处处暗藏杀机，既要小心谨慎，又要大胆出击。桀熬不驯的高尔夫便这样激发起人们挑战的天性、征服的欲望。从高球礼仪到差点系统，高尔夫运动（callaway  Drivers）都力求规范性与公平性，体现了它尊贵、典雅的气质，使得运动者在运动中，一时失误不可太过失态而发无名之火，一时侥幸的好球也不可高兴太早。打完一场球，有成功的自豪，也有失败的气馁；有欣喜，也有遗憾；所以有人感慨“球如人生”。
       高尔夫球场不仅是职业球员征战的沙场，也是所有爱好者运动、休闲的天堂。高尔夫运动宽广的胸怀，能够拥抱所有热爱于它的人们。下至五岁幼童、上至世纪老人，不论性别、年龄，也不论身高、体型，都可在叠峦起伏的山坡、绿树与阳光交相辉映的环境中，踏着青草、绕过小溪、判定目标、巧劲击球、斟酌推杆，几个小时下来，身心愉悦，回味无穷。豪迈与谨慎同在、激情与懊悔共存的高球魅力怎不引人痴迷。